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| TruMotion can reduce blurring on fast moving scenes by displaying one hundred images per second. Standard TV sets only display fifty images per second. TruMotion carefully analyses the picture signal by using advanced algorithms to automatically calculate a new image frame between each original frame. This technology reduces the perceived response time and the picture dragging (‘smearing’) phenomenon, providing life like details even in fast moving scenes. As LG uses S-IPS panels which offer increased screen quality, TruMotion helps to improve things further, resulting in picture quality that is better than TVs based on VA panels. |
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| LCD TVs have brighter screens which may make your eyes tired, for example when watching TV at night or over extended periods. Also colours on the screen can appear to be distorted by a change of surrounding colour temperature. The Intelligent Sensor uses 4,096 RGB sensing steps to optimise the picture quality, by constantly analysing the brightness and colour temperature of the surrounding area. The RGB sensor optimises the brightness, contrast, colour, sharpness, and white balance – reducing unnecessary brightness. This technology can protect against eyestrain and reduces power consumption up to a maximum of 62% |
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| LG TVs have 3 special preset AV Modes which provide the best suitable image quality and sound for specific types of content. They are easily accessible using the AV MODE hot key on the remote control. |
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Cinema Mode
Cinema Mode allows you to enjoy a film as the Director intended, preserving the original colour expression and atmosphere. Cinema Mode balances the image attributes around industry standards such as D65 (white balance) and ITU-BT7091 (colour), as some image quality processing functions can alter how the original film is displayed. |
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Sport Mode
Sports Mode makes watching sport feel more exciting by emphasizing the vivid primary colours (e.g. greener grass, bluer sky, etc) and optimizing the TV to display fast moving images with no judder or motion blur. |
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Game Mode
Game Mode optimises the TV for computer games, for a more dynamic gaming experience. By constantly calculating image quality rate, game mode increases dark expression and provides a clearer image. This is essential due to the games-player’s typically high concentration and short-watching distance. Sound quality is adjusted simultaneously, completing the dynamic experience. |
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 LG TVs have a brand new Expert Mode feature, which allows advanced users to optimise the image to a level not previously possible. You can make up to 25 more fine adjustments than TVs typically allow The Expert Mode menu has been fully approved by the Image Science Foundation (ISF), an international organisation specialising in image quality calibration, There are also two preset options of ISF-DAY and ISF-NIGHT which have already been tuned specially by ISF. |
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 Unlike TV broadcasts, blockbuster movies are filmed at 24 frames per second. Blu-ray and HD-DVD movies also preserve this original 24fps. With conventional TV’s one frame is displayed 3 times, the next twice and then three times again, this can sometimes have an adverse judder effect on the movie With LG Real Cinema every frame is consistently processed 5 times in 1/24 of a second producing 120 fps (or 120Hz), thus totally eliminating the judder effect. Now you can enjoy the same picture quality as the director originally intended. |
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Wide Colour Control
Wide Colour Control expands the range of colours the TV can display (colour gamut), which gives a more natural, vivid and true to life image quality – a more accurate reproduction of the original source colours. |
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Fresh White
LG TVs use the XD Engine’s Fresh White algorithm to control the white expression in relation to the colour temperature of the original source. When colour temperature increases, the Fresh White algorithm calculates the optimal white expression to balance the image and keep the white areas white. Fresh White applies on Vivid / Sport Mode, which need clear image quality for fast moving images. |
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Anti-Dazzling System (Eye Care)
Control the total quantity of light output from the TV screen The system reduces the white saturating effect on bright scenes and increases black expression on dark scenes. This decreases the tiredness of your eyes when watching TV for extended periods. This algorithm is designed to provide better picture quality within the Intelligent Sensor, Standard, Sport, and Game Preset Modes. |
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 Sometimes when watching films it is difficult to hear human voices over the background sounds of their environment, due to the down-mixing that occurs to push 5.1 surround-sound through a TV’s 2 channel speaker system. The Clear Voice feature alters the sound balance to emphasise human voices and reducing the background noise All input source (RF/AV/Component/HDMI) as well as Stereo and Mono broadcast can be controlled by Clear Voice. |
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 Wide Sweet Spot. The front bezel works as a speaker, replacing the normal speaker grill. With the Invisible Speaker system, the speakers are embedded in strategic spots underneath and around the front bezel. They enhance the audio by increasing the ‘sweet spot’ to give a wider and richer sound field. This new speaker system provides a clean and fashionable design compared with traditional side or bottom speaker designs. |
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Moving LED
The Moving LED power status indicator is the aesthetically pleasant replacement for the simple red-light standby indicator. The indicator color glows red whilst in standby, then gently pulses during the power up sequence, before changing to a soft blue light whilst running. |
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 The HDMI connection provides the best picture and sound quality by digitally transferring the signal. As the new standard, it is convenient for the consumer as the same connection type is used to connect many different types of products. It can carry both visual and sound information, reducing cable mess. LG TVs with 4 HDMIs have 3 on the rear and 1 on the side, for further convenience. |
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 HDMI 1.3 supports 30-bit, 36-bit and 48-bit (RGB or YCbCr) colour depths. Previous versions of the HDMI specification only supported 24-bit colour depth.
- Eliminates on-screen colour banding, for smooth tonal transitions and subtle gradations between colours
- Enables increased contrast ratio
- Can represent many times more shades of gray between black and white. At 30-bit pixel depth, four times more shades of gray would be the minimum, and the typical improvement would be eight times or more.
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 The problem of too many remote controls is symptomatic of modern times – there are so many different AV devices to connect (Blu-ray Player, DVD Player, Home Theatre System, etc.) and each comes with its own device. LG’s SIMPLINK system can control all the connected AV devices with one remote control. By pressing the SIMPLINK remote control key, you can switch on and control all devices connected by HDMI. When the TV is switched off, all connected AV devices are automatically switched off as well. |
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 The LG TVs which offer a USB connection now use an upgraded USB terminal, upgraded from 1.1 to 2.0. This offers faster and easier access to multimedia – USB 2.0 is 40 times faster than USB 1.1, with a transfer speed of 480Mb per second. USB 2.0 is also a very compatible interface that helps you to connect various types of memory cards through a memory card reader. PnP (Plug and Play) feature allows easy-use of digital cameras, camcorders and MP3 players – plug in the device and the music and picture contents are automatically accessible. The hot plug system also allows you to disconnect any device even while TV is turned on. Now you can enjoy multimedia music and picture on your TV. |
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